They will be running educational events nationwide using the video as part of the overall package.
They will also be teaching GPs and CCG leaders about established best practice ideas for reaching out to men and boys.
But the video material could also be used on its own too, to encourage GPs (in particular) to think differently about how to reach men and boys.
The 75 minute film includes some great contributions by MHF and European Men's Health Forum President, Professor Ian Banks; MHF Trustee and epidemiologist Professor Alan White; and former MHF Chief Executive, Peter Baker, who now works as an independent consultant in this field.
We hope it will be widely used.